TAKING BRANDS FROM BLAND TO GRAND

TAKING BRANDS FROM BLAND TO GRAND

TAKING BRANDS FROM BLAND
TO GRAND

TAKING BRANDS FROM BLAND TO GRAND

What I Do

Selected Works

(2023 — 2025)

(2023 — 2025)

(2023 — 2025)

(2023 — 2025)

InSite CPAs

Where Vision Meets Clarity

Branding & Website

InSite CPAs

Where Vision Meets Clarity

Branding & Website

InSite CPAs

Where Vision Meets Clarity

Branding & Website

InSite CPAs

Where Vision Meets Clarity

Branding & Website

Follow the Wolf

Creating an Accounting Brand Clients Hunt Down

Branding

Follow the Wolf

Creating an Accounting Brand Clients Hunt Down

Branding

Follow the Wolf

Creating an Accounting Brand Clients Hunt Down

Branding

Follow the Wolf

Creating an Accounting Brand Clients Hunt Down

Branding

LIGHTBEAM

From Invisible to Illuminating

Branding & Website

LIGHTBEAM

From Invisible to Illuminating

Branding & Website

LIGHTBEAM

From Invisible to Illuminating

Branding & Website

LIGHTBEAM

From Invisible to Illuminating

Branding & Website

YBL

From traditional accountant to modern financial partner

Branding & Website

YBL

From traditional accountant to modern financial partner

Branding & Website

YBL

From traditional accountant to modern financial partner

Branding & Website

YBL

From traditional accountant to modern financial partner

Branding & Website

Moxie

A tidal wave of change in the accounting world

Branding & Website

Moxie

A tidal wave of change in the accounting world

Branding & Website

Moxie

A tidal wave of change in the accounting world

Branding & Website

Moxie

A tidal wave of change in the accounting world

Branding & Website

Brij

Bridging the gap in cross-border tax

Branding & Website

Brij

Bridging the gap in cross-border tax

Branding & Website

Brij

Bridging the gap in cross-border tax

Branding & Website

Brij

Bridging the gap in cross-border tax

Branding & Website

About Me

Part strategist.
Part designer.
Full-time brand transformer.

Part strategist.
Part designer.
Full-time brand transformer.

9+

Years of experience

100%

Satisfied clients

8+

Countries reached

About Me

About Me

Feedback that fuels me

Testimonials

Mike Libbey

Partner & COO - YBL

Working with Simona at PF on my firm's rebrand was an incredible experience from start to finish. Her creativity, professionalism, and ability to truly understand our vision made the entire process seamless and inspiring. Simona didn’t just design a logo and website; she crafted a complete visual identity that perfectly represents YBL and where we’re heading as a brand.

Mike Libbey

Partner & COO - YBL

Working with Simona at PF on my firm's rebrand was an incredible experience from start to finish. Her creativity, professionalism, and ability to truly understand our vision made the entire process seamless and inspiring. Simona didn’t just design a logo and website; she crafted a complete visual identity that perfectly represents YBL and where we’re heading as a brand.

Mike Libbey

Partner & COO - YBL

Working with Simona at PF on my firm's rebrand was an incredible experience from start to finish. Her creativity, professionalism, and ability to truly understand our vision made the entire process seamless and inspiring. Simona didn’t just design a logo and website; she crafted a complete visual identity that perfectly represents YBL and where we’re heading as a brand.

Mike Libbey

Partner & COO - YBL

Working with Simona at PF on my firm's rebrand was an incredible experience from start to finish. Her creativity, professionalism, and ability to truly understand our vision made the entire process seamless and inspiring. Simona didn’t just design a logo and website; she crafted a complete visual identity that perfectly represents YBL and where we’re heading as a brand.

Jonathan Godwin

Founder - Follow the Wolf

We had the pleasure of working with Simona. To watch what she was able to build from conversations, some Q&A, and our descriptions of what we wanted our firm to represent was amazing to watch! She helped catapult a 23 year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand! We never could have imagined that we would be so proud to talk about our brand, but here we are.

Jonathan Godwin

Founder - Follow the Wolf

We had the pleasure of working with Simona. To watch what she was able to build from conversations, some Q&A, and our descriptions of what we wanted our firm to represent was amazing to watch! She helped catapult a 23 year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand! We never could have imagined that we would be so proud to talk about our brand, but here we are.

Jonathan Godwin

Founder - Follow the Wolf

We had the pleasure of working with Simona. To watch what she was able to build from conversations, some Q&A, and our descriptions of what we wanted our firm to represent was amazing to watch! She helped catapult a 23 year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand! We never could have imagined that we would be so proud to talk about our brand, but here we are.

Jonathan Godwin

Founder - Follow the Wolf

We had the pleasure of working with Simona. To watch what she was able to build from conversations, some Q&A, and our descriptions of what we wanted our firm to represent was amazing to watch! She helped catapult a 23 year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand! We never could have imagined that we would be so proud to talk about our brand, but here we are.

Stephanie Coward

Marketing Director - We Are PF

Working with Simona over the last 3.5 years has been a privilege. She has an incredible ability to transform brands into impactful visual identities that perfectly reflect a company's values and vision. Simona doesn't just create visual brands, she tells a story which connects with an audience. Simona approaches every project in the same way; starting with a deep understanding of a client's business, their goals and their vision and then blending strategy and creativity to deliver exceptional work. Beyond her amazing strategic and creative skills, Simona is a joy to work and collaborate with. I can't recommend her highly enough!

Stephanie Coward

Marketing Director - We Are PF

Working with Simona over the last 3.5 years has been a privilege. She has an incredible ability to transform brands into impactful visual identities that perfectly reflect a company's values and vision. Simona doesn't just create visual brands, she tells a story which connects with an audience. Simona approaches every project in the same way; starting with a deep understanding of a client's business, their goals and their vision and then blending strategy and creativity to deliver exceptional work. Beyond her amazing strategic and creative skills, Simona is a joy to work and collaborate with. I can't recommend her highly enough!

Stephanie Coward

Marketing Director - We Are PF

Working with Simona over the last 3.5 years has been a privilege. She has an incredible ability to transform brands into impactful visual identities that perfectly reflect a company's values and vision. Simona doesn't just create visual brands, she tells a story which connects with an audience. Simona approaches every project in the same way; starting with a deep understanding of a client's business, their goals and their vision and then blending strategy and creativity to deliver exceptional work. Beyond her amazing strategic and creative skills, Simona is a joy to work and collaborate with. I can't recommend her highly enough!

Stephanie Coward

Marketing Director - We Are PF

Working with Simona over the last 3.5 years has been a privilege. She has an incredible ability to transform brands into impactful visual identities that perfectly reflect a company's values and vision. Simona doesn't just create visual brands, she tells a story which connects with an audience. Simona approaches every project in the same way; starting with a deep understanding of a client's business, their goals and their vision and then blending strategy and creativity to deliver exceptional work. Beyond her amazing strategic and creative skills, Simona is a joy to work and collaborate with. I can't recommend her highly enough!

Erin McKinley-Norris

Senior Content Writer - We Are PF

Simona is an exceptionally talented brand designer and creative lead. The breadth and variation of her ideation, conceptualisation, and delivery is hard to beat (or unbeatable...). I particularly like how she only commits to brands she can serve with conviction. She's a talented pitch artist to boot. Couldn't recommend her more highly.

Erin McKinley-Norris

Senior Content Writer - We Are PF

Simona is an exceptionally talented brand designer and creative lead. The breadth and variation of her ideation, conceptualisation, and delivery is hard to beat (or unbeatable...). I particularly like how she only commits to brands she can serve with conviction. She's a talented pitch artist to boot. Couldn't recommend her more highly.

Erin McKinley-Norris

Senior Content Writer - We Are PF

Simona is an exceptionally talented brand designer and creative lead. The breadth and variation of her ideation, conceptualisation, and delivery is hard to beat (or unbeatable...). I particularly like how she only commits to brands she can serve with conviction. She's a talented pitch artist to boot. Couldn't recommend her more highly.

Erin McKinley-Norris

Senior Content Writer - We Are PF

Simona is an exceptionally talented brand designer and creative lead. The breadth and variation of her ideation, conceptualisation, and delivery is hard to beat (or unbeatable...). I particularly like how she only commits to brands she can serve with conviction. She's a talented pitch artist to boot. Couldn't recommend her more highly.