I'M SIMONA
BRAND DESIGNER
BRAND STRATEGIST
HELLO!
I'M SIMONA
BRAND DESIGNER
BRAND STRATEGIST
HELLO!
I'M SIMONA
BRAND STRATEGIST
BRAND DESIGNER
HELLO!
I'M SIMONA
BRAND STRATEGIST
BRAND DESIGNER
HELLO!
I'M SIMONA
BRAND STRATEGIST
BRAND DESIGNER
HELLO!
TAKING BRANDS FROM BLAND TO GRAND
TAKING BRANDS FROM BLAND TO GRAND
TAKING BRANDS FROM BLAND
TO GRAND
TAKING BRANDS FROM BLAND TO GRAND
What I Do
Brand Strategy
Brand Identity
Creative Direction
Web Design
Motion Graphics
Brand Strategy
Brand Identity
Creative Direction
Web Design
Motion Graphics
Selected Works
(2023 — 2025)
(2023 — 2025)
(2023 — 2025)
(2023 — 2025)

InSite CPAs
Where Vision Meets Clarity
Branding & Website

InSite CPAs
Where Vision Meets Clarity
Branding & Website

InSite CPAs
Where Vision Meets Clarity
Branding & Website

InSite CPAs
Where Vision Meets Clarity
Branding & Website

Follow the Wolf
Creating an Accounting Brand Clients Hunt Down
Branding

Follow the Wolf
Creating an Accounting Brand Clients Hunt Down
Branding

Follow the Wolf
Creating an Accounting Brand Clients Hunt Down
Branding

Follow the Wolf
Creating an Accounting Brand Clients Hunt Down
Branding

LIGHTBEAM
From Invisible to Illuminating
Branding & Website

LIGHTBEAM
From Invisible to Illuminating
Branding & Website

LIGHTBEAM
From Invisible to Illuminating
Branding & Website

LIGHTBEAM
From Invisible to Illuminating
Branding & Website

YBL
From traditional accountant to modern financial partner
Branding & Website

YBL
From traditional accountant to modern financial partner
Branding & Website

YBL
From traditional accountant to modern financial partner
Branding & Website

YBL
From traditional accountant to modern financial partner
Branding & Website

Moxie
A tidal wave of change in the accounting world
Branding & Website

Moxie
A tidal wave of change in the accounting world
Branding & Website

Moxie
A tidal wave of change in the accounting world
Branding & Website

Moxie
A tidal wave of change in the accounting world
Branding & Website

Brij
Bridging the gap in cross-border tax
Branding & Website

Brij
Bridging the gap in cross-border tax
Branding & Website

Brij
Bridging the gap in cross-border tax
Branding & Website

Brij
Bridging the gap in cross-border tax
Branding & Website




About Me
Part strategist.
Part designer.
Full-time brand transformer.
Part strategist.
Part designer.
Full-time brand transformer.
9+
Years of experience
100%
Satisfied clients
8+
Countries reached
About Me
About Me
Feedback that fuels me
Testimonials
Working with Simona at PF on my firm's rebrand was an incredible experience from start to finish. Her creativity, professionalism, and ability to truly understand our vision made the entire process seamless and inspiring. Simona didn’t just design a logo and website; she crafted a complete visual identity that perfectly represents YBL and where we’re heading as a brand.
Working with Simona at PF on my firm's rebrand was an incredible experience from start to finish. Her creativity, professionalism, and ability to truly understand our vision made the entire process seamless and inspiring. Simona didn’t just design a logo and website; she crafted a complete visual identity that perfectly represents YBL and where we’re heading as a brand.
Working with Simona at PF on my firm's rebrand was an incredible experience from start to finish. Her creativity, professionalism, and ability to truly understand our vision made the entire process seamless and inspiring. Simona didn’t just design a logo and website; she crafted a complete visual identity that perfectly represents YBL and where we’re heading as a brand.
Working with Simona at PF on my firm's rebrand was an incredible experience from start to finish. Her creativity, professionalism, and ability to truly understand our vision made the entire process seamless and inspiring. Simona didn’t just design a logo and website; she crafted a complete visual identity that perfectly represents YBL and where we’re heading as a brand.
We had the pleasure of working with Simona. To watch what she was able to build from conversations, some Q&A, and our descriptions of what we wanted our firm to represent was amazing to watch! She helped catapult a 23 year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand! We never could have imagined that we would be so proud to talk about our brand, but here we are.
We had the pleasure of working with Simona. To watch what she was able to build from conversations, some Q&A, and our descriptions of what we wanted our firm to represent was amazing to watch! She helped catapult a 23 year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand! We never could have imagined that we would be so proud to talk about our brand, but here we are.
We had the pleasure of working with Simona. To watch what she was able to build from conversations, some Q&A, and our descriptions of what we wanted our firm to represent was amazing to watch! She helped catapult a 23 year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand! We never could have imagined that we would be so proud to talk about our brand, but here we are.
We had the pleasure of working with Simona. To watch what she was able to build from conversations, some Q&A, and our descriptions of what we wanted our firm to represent was amazing to watch! She helped catapult a 23 year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand! We never could have imagined that we would be so proud to talk about our brand, but here we are.
Working with Simona over the last 3.5 years has been a privilege. She has an incredible ability to transform brands into impactful visual identities that perfectly reflect a company's values and vision. Simona doesn't just create visual brands, she tells a story which connects with an audience. Simona approaches every project in the same way; starting with a deep understanding of a client's business, their goals and their vision and then blending strategy and creativity to deliver exceptional work. Beyond her amazing strategic and creative skills, Simona is a joy to work and collaborate with. I can't recommend her highly enough!
Working with Simona over the last 3.5 years has been a privilege. She has an incredible ability to transform brands into impactful visual identities that perfectly reflect a company's values and vision. Simona doesn't just create visual brands, she tells a story which connects with an audience. Simona approaches every project in the same way; starting with a deep understanding of a client's business, their goals and their vision and then blending strategy and creativity to deliver exceptional work. Beyond her amazing strategic and creative skills, Simona is a joy to work and collaborate with. I can't recommend her highly enough!
Working with Simona over the last 3.5 years has been a privilege. She has an incredible ability to transform brands into impactful visual identities that perfectly reflect a company's values and vision. Simona doesn't just create visual brands, she tells a story which connects with an audience. Simona approaches every project in the same way; starting with a deep understanding of a client's business, their goals and their vision and then blending strategy and creativity to deliver exceptional work. Beyond her amazing strategic and creative skills, Simona is a joy to work and collaborate with. I can't recommend her highly enough!
Working with Simona over the last 3.5 years has been a privilege. She has an incredible ability to transform brands into impactful visual identities that perfectly reflect a company's values and vision. Simona doesn't just create visual brands, she tells a story which connects with an audience. Simona approaches every project in the same way; starting with a deep understanding of a client's business, their goals and their vision and then blending strategy and creativity to deliver exceptional work. Beyond her amazing strategic and creative skills, Simona is a joy to work and collaborate with. I can't recommend her highly enough!
Simona is an exceptionally talented brand designer and creative lead. The breadth and variation of her ideation, conceptualisation, and delivery is hard to beat (or unbeatable...). I particularly like how she only commits to brands she can serve with conviction. She's a talented pitch artist to boot. Couldn't recommend her more highly.
Simona is an exceptionally talented brand designer and creative lead. The breadth and variation of her ideation, conceptualisation, and delivery is hard to beat (or unbeatable...). I particularly like how she only commits to brands she can serve with conviction. She's a talented pitch artist to boot. Couldn't recommend her more highly.
Simona is an exceptionally talented brand designer and creative lead. The breadth and variation of her ideation, conceptualisation, and delivery is hard to beat (or unbeatable...). I particularly like how she only commits to brands she can serve with conviction. She's a talented pitch artist to boot. Couldn't recommend her more highly.
Simona is an exceptionally talented brand designer and creative lead. The breadth and variation of her ideation, conceptualisation, and delivery is hard to beat (or unbeatable...). I particularly like how she only commits to brands she can serve with conviction. She's a talented pitch artist to boot. Couldn't recommend her more highly.