All case studies feature real client projects and real results.
Selected Works
(2023 — 2025)
(2023 — 2025)
(2023 — 2025)
(2023 — 2025)
InSite CPAs
Where Vision Meets Clarity
Accounting
InSite CPAs
Where Vision Meets Clarity
Accounting
InSite CPAs
Where Vision Meets Clarity
Accounting
InSite CPAs
Where Vision Meets Clarity
Accounting
Follow the Wolf
Creating an Accounting Brand Clients Hunt Down
Accounting
Follow the Wolf
Creating an Accounting Brand Clients Hunt Down
Accounting
Follow the Wolf
Creating an Accounting Brand Clients Hunt Down
Accounting
Follow the Wolf
Creating an Accounting Brand Clients Hunt Down
Accounting
LIGHTBEAM
From Invisible to Illuminating
Accounting
LIGHTBEAM
From Invisible to Illuminating
Accounting
LIGHTBEAM
From Invisible to Illuminating
Accounting
LIGHTBEAM
From Invisible to Illuminating
Accounting
YBL
From traditional accountant to modern financial partner
Accounting
YBL
From traditional accountant to modern financial partner
Accounting
YBL
From traditional accountant to modern financial partner
Accounting
YBL
From traditional accountant to modern financial partner
Accounting
Moxie
A tidal wave of change in the accounting world
Accounting
Moxie
A tidal wave of change in the accounting world
Accounting
Moxie
A tidal wave of change in the accounting world
Accounting
Moxie
A tidal wave of change in the accounting world
Accounting
Brij
Bridging the gap in cross-border tax
Accounting
Brij
Bridging the gap in cross-border tax
Accounting
Brij
Bridging the gap in cross-border tax
Accounting
Brij
Bridging the gap in cross-border tax
Accounting
My process is grounded in listening, understanding, and strategy, transforming ideas into purposeful designs that resonate.
Feedback that fuels me
Simona is one of those rare creatives who blends deep strategy with beautiful, thoughtful design. Whether it was full visual identity, or just making a slide deck actually sing, she always brought intention and clarity to the work. What really stood out to me was how quickly she picked up new tools and skills—particularly in motion graphics. She’s the kind of teammate who doesn’t wait to be told; she sees what’s needed and learns fast to deliver it. That curiosity and drive made a big impact on our projects and on the team. She’s also just a joy to work with. Grounded, intuitive, and quietly hilarious. If you’re looking for someone who brings both brains and heart to brand work—Simona’s it.
Simona is one of those rare creatives who blends deep strategy with beautiful, thoughtful design. Whether it was full visual identity, or just making a slide deck actually sing, she always brought intention and clarity to the work. What really stood out to me was how quickly she picked up new tools and skills—particularly in motion graphics. She’s the kind of teammate who doesn’t wait to be told; she sees what’s needed and learns fast to deliver it. That curiosity and drive made a big impact on our projects and on the team. She’s also just a joy to work with. Grounded, intuitive, and quietly hilarious. If you’re looking for someone who brings both brains and heart to brand work—Simona’s it.
Simona is one of those rare creatives who blends deep strategy with beautiful, thoughtful design. Whether it was full visual identity, or just making a slide deck actually sing, she always brought intention and clarity to the work. What really stood out to me was how quickly she picked up new tools and skills—particularly in motion graphics. She’s the kind of teammate who doesn’t wait to be told; she sees what’s needed and learns fast to deliver it. That curiosity and drive made a big impact on our projects and on the team. She’s also just a joy to work with. Grounded, intuitive, and quietly hilarious. If you’re looking for someone who brings both brains and heart to brand work—Simona’s it.
Simona is one of those rare creatives who blends deep strategy with beautiful, thoughtful design. Whether it was full visual identity, or just making a slide deck actually sing, she always brought intention and clarity to the work. What really stood out to me was how quickly she picked up new tools and skills—particularly in motion graphics. She’s the kind of teammate who doesn’t wait to be told; she sees what’s needed and learns fast to deliver it. That curiosity and drive made a big impact on our projects and on the team. She’s also just a joy to work with. Grounded, intuitive, and quietly hilarious. If you’re looking for someone who brings both brains and heart to brand work—Simona’s it.
Simona is an incredibly talented and passionate designer. I had the privilege of working alongside her and learning from her as a colleague. Her passion and extensive knowledge of branding are truly inspiring. Simona dives deep to uncover the true meaning behind a design, collaborating closely with clients to create work that not only looks exceptional but also reaches the right audience. Her relationship with clients is both motivational and transformative. One of my favorite projects of Simona was when she rebranded an accounting firm, focusing on values like collaboration, adaptability, and honesty. She transformed the brand into a cutting-edge, bold, and incredibly impactful visual identity, which taught me a lot about the process of creating impactful brand concepts and effectively presenting visual designs. Simona is an exceptional designer, the kind that’s hard to find. She truly cares about uncovering the core message of a brand and has the skills to support it with any additional design work. Anyone would be lucky to work with her and experience her design process and methods firsthand.
Simona is an incredibly talented and passionate designer. I had the privilege of working alongside her and learning from her as a colleague. Her passion and extensive knowledge of branding are truly inspiring. Simona dives deep to uncover the true meaning behind a design, collaborating closely with clients to create work that not only looks exceptional but also reaches the right audience. Her relationship with clients is both motivational and transformative. One of my favorite projects of Simona was when she rebranded an accounting firm, focusing on values like collaboration, adaptability, and honesty. She transformed the brand into a cutting-edge, bold, and incredibly impactful visual identity, which taught me a lot about the process of creating impactful brand concepts and effectively presenting visual designs. Simona is an exceptional designer, the kind that’s hard to find. She truly cares about uncovering the core message of a brand and has the skills to support it with any additional design work. Anyone would be lucky to work with her and experience her design process and methods firsthand.
Simona is an incredibly talented and passionate designer. I had the privilege of working alongside her and learning from her as a colleague. Her passion and extensive knowledge of branding are truly inspiring. Simona dives deep to uncover the true meaning behind a design, collaborating closely with clients to create work that not only looks exceptional but also reaches the right audience. Her relationship with clients is both motivational and transformative. One of my favorite projects of Simona was when she rebranded an accounting firm, focusing on values like collaboration, adaptability, and honesty. She transformed the brand into a cutting-edge, bold, and incredibly impactful visual identity, which taught me a lot about the process of creating impactful brand concepts and effectively presenting visual designs. Simona is an exceptional designer, the kind that’s hard to find. She truly cares about uncovering the core message of a brand and has the skills to support it with any additional design work. Anyone would be lucky to work with her and experience her design process and methods firsthand.
Simona is an incredibly talented and passionate designer. I had the privilege of working alongside her and learning from her as a colleague. Her passion and extensive knowledge of branding are truly inspiring. Simona dives deep to uncover the true meaning behind a design, collaborating closely with clients to create work that not only looks exceptional but also reaches the right audience. Her relationship with clients is both motivational and transformative. One of my favorite projects of Simona was when she rebranded an accounting firm, focusing on values like collaboration, adaptability, and honesty. She transformed the brand into a cutting-edge, bold, and incredibly impactful visual identity, which taught me a lot about the process of creating impactful brand concepts and effectively presenting visual designs. Simona is an exceptional designer, the kind that’s hard to find. She truly cares about uncovering the core message of a brand and has the skills to support it with any additional design work. Anyone would be lucky to work with her and experience her design process and methods firsthand.