Services
Brand Strategy
Naming
Verbal Identity
Visual Identity
Motion Graphics
Website
Industry
Accounting
Timeline
10 months
Location
$17K/year
new client secured within 4 months
+4%
revenue growth, exceeding annual goals
+5%
increase in client base after rebrand
Jonathan and Meghan, owners of Godwin & Associates CPA, knew who they were: strategic, intuitive, and loyal. But their brand didn’t reflect that. It looked and sounded like every other accounting firm: formal, cold, and generic.
They needed a brand that was an asset: valuable, transferable, and representative of their identity. One that would connect with lifestyle business owners who are curious, values-driven, and ambitious.
"Simona helped catapult a 23-year-old boring brand to something extraordinary, a brand that embodied everything that we do for our clients but could never show with our old brand!"
“Godwin & Associates CPA” could have belonged to any accounting firm. It didn’t hint at grit, candor, loyalty and straight-talking style.
We set out to find a name that would be:
→ bold enough to turn heads
→ meaningful enough to carry their values
→ unexpected enough to stick in people’s minds
We landed on: Follow The Wolf.
Why it works:
“Follow” → soft, inviting, collaborative and guiding.
“The Wolf” → strong, loyal, strategic and fiercely protective.
Together → a metaphor for leadership, community, and intuition.
This name positions them as bold leaders in an industry often defined by sameness. It invites clients to follow a new kind of advisor — one who leads with head and heart.
Visual Identity
The strategy was transformed into a rich, layered visual system.
Visually, the brand balances sharpness with approachability. Bold enough to stand apart, warm enough to connect.
Motion graphics added energy and storytelling, bringing emotion to an often static space.
"The intention behind every single element of the new logo was mind-boggling for us. Our clients have been blown away by what Simona put together."
The Impact
Grew client base by 5%
Exceeded revenue goal by 4%
Secured a $17,000/year client
Built a brand that matched their style
Attracted more values-aligned lifestyle business owners
Created a brand that stood out in the accounting industry
Smoothest tax season yet, thanks to strategy and aligned internal systems
"I would highly recommend working with Simona. She listens, she hears, and then she produces something amazing that you didn't even think was possible! We could not be prouder of our new brand!"
