Disclaimer
This project is a non-commercial creative concept developed solely for educational and artistic purposes. All trademarks, logos, and product visuals remain the property of their respective owners. No affiliation or endorsement is implied.
My role
I led the full creative process, from research and strategy to design direction, visual identity, and campaign development.
Industry
Fintech
The Challenge
Revolut’s brand story is rooted in empowerment and innovation. Yet its visual world leans heavily into tech. Innovation alone isn’t enough in today's saturated and digital fintech space.
The challenge lies in creating emotional connection and trust while keeping Revolut’s sharp, future-facing edge.
This self-initiated concept explores how the brand could evolve, visually and strategically, to express both intelligence and warmth.
The Strategy
The Name
“Revolut” derived from Revolution, meaning changing the way people interact with money. It already carries a powerful story of transformation.
Digging deeper, the Latin root volut (“to roll” or “to turn”) revealed another layer: a sense of motion, continuity, and evolution.
Together, these meanings inspired a system built around movement, connection, and transformation. A brand that not only stands for revolution but also visually embodies it.
The goal: evolve without losing recognition.
Visual Identity
The Logo
The reimagined mark keeps Revolut feeling innovative and open, but now it is more fluid and connected.
The continuous curve in the R creates a loop that symbolises motion, progress and global connection, while the remaining gap still represents borderless freedom.
By rounding the top, the letter becomes a single path that reflects continuity and trust. The softer structure adds warmth and a more human quality.
The “u” from the 2020 logo returns to echo the roundness of the R, and the refined “t” pairs soft curves with sharp precision to create a balance of stability and approachability.
Together, the letters form a logotype that expresses humanised innovation.
Colour Palette
I didn’t reinvent the palette. I evolved it.
Pure white became off-white. True black softened to off-black. Those are small changes, but they immediately warm up the system.
Purple and lime, which used to be accent tones, now sit at the heart of the brand.
Lavender was brought from their current palette to complement indigo.
Then I built a secondary palette, inspired by Revolut’s diverse audiences and emotions.
That system brings in flexibility without chaos. I feel like their past colour inconsistency often came from a need for variety across global markets. Now, that variety is intentional and structured.
Campaign
To tie everything together, I built a campaign Re: to introduce the new brand mark and it's meaning.
“Re:” becomes a symbol of the brand standing beside every customer decision. It adapts to different audiences, expressing the brand’s versatility and purpose:
Re:define control — business accounts.
Re:discover the world — travel and borderless living.
Re:invest in your future — investments and crypto.
Re:capture your independence — families and teens.
This campaign inspires people to Re:think, Re:live, Re:grow, and ultimately Re:shape the way they money.
Every “Re:” word becomes a window into a story of progress. From freedom and movement to learning, ambition, and growth.
It’s emotional and clever. It transforms Revolut from just a brand mark into a living language.
The Outcome
A logo that feels alive.
Colours that connect emotion with precision.
Gradients that express individuality and flow.
Glass replaces metal — transparency replacing distance.
The "Re:" campaign gives Revolut a human voice.
Together, these choices help Revolut own the space of humanised innovation.
