BBC Exhibition Space: Concept to Reality
Real-world Project
For this project, I led the end-to-end event design for the BBC exhibition space at the Edinburgh TV Festival.
Scope & Responsibilities
Owned the visual concept, spatial layout, and execution of the exhibition space
Designed the booth architecture, wall systems, signage, print panels, and supporting collateral
Prepared production-ready print files, considering materials, scale, finishes, and on-site constraints
Collaborated closely with stakeholders and project managers to iterate on layouts while maintaining visual clarity and brand integrity
ALJAZEERA Exhibition Space: Concept to Reality
Real-world Project
For Al Jazeera, I led the end-to-end design of a one-off exhibition space, owning the visual concept, spatial layout, and physical execution from initial idea through to production-ready delivery.
Scope & Responsibilities
Took full ownership of the visual direction and physical design of the exhibition space
Designed the booth layout, large-format graphics, wall applications, signage, and print collateral
Translated Al Jazeera’s strong editorial brand into a clear, impactful physical environment
Created print- and supplier-ready files, considering scale, materials, finishes, and on-site installation constraints
Outcome
The final exhibition space delivered a confident, high-quality brand experience that felt unmistakably Al Jazeera — editorial, authoritative, and intentional — while meeting the practical demands of a live event environment.
Burst of Music
Creative experiment
An exploration of 3D spheres forming and transforming into the word MUSIC, experimenting with motion, shape, and playful visual energy in Cinema 4D.
AtotheB Album Cover
Creative experiment
